Chapter 1: Neuromediation: An Ecological Model of Mediated Communication

This chapter lays out a theory of communication based on an understanding of the brain that is embodied and extended through media. Finding common ground in the work of Marshall McLuhan and Danish film scholar Torben Grodal, it seeks to establish a foundation of mediated communication rooted in cognitive and emotive brain function. An ecological model of the brain and media can be a path forward, joining the theoretical foundations of media ecology with empirical evidence of how the embodied brain perceives and reacts to its environment.

Michael Grabowski is an associate professor of communication at Manhattan College in New York City. He has won two Emmy Awards and several awards at film festivals for his work on feature films, documentaries, television programs, commercials, music videos, and new media. His work examines how different forms of mediated communication shape the way people think and act within their symbolic environment. His interest in neurocinematics led him to become a scholar-in-residence at NYU’s Center for Neural Science in 2009. Currently Grabowski conducts research for clients that include top broadcast and cable television networks, producers, and new media companies. He earned a PhD in culture and communication from New York University in 2006.



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